United Virtualities's PIE helps combat this consumer behavior [of deleting cookies] by leveraging a feature in Flash MX called local shared objects. Flash MX is a Macromedia Inc. application for developing multimedia Web content, user interfaces and Web applications. The technology runs on a Flash Player that the company says is deployed on 98 percent of Internet-capable computers.

United Virtualities is offering online marketers and publishers technology that attempts to undermine the growing trend among consumers to delete cookies planted in their computers.

The New York company on Thursday unveiled what it calls PIE, or persistent identification element, a technology that's uploaded to a browser and restores deleted cookies. In addition, PIE, which can't be easily removed, can also act as a cookie backup, since it contains the same information.

[ Disabling Shared Objects in Macromedia Flash Player ]